General information |
Programme of study |
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PROGRAMME OF STUDY
| MODULE I |
| INTRODUCTION TO COOLHUNTING |
| HISTORY OF RESEARCH TRENDS |
| MARKETING AND BRANDING |
| SOCIAL ANTHROPOLOGY |
| BRAINSTORMING |
| MODULE II |
| CREATING AND BUILDING A BRAND |
| NEW TECHNOLOGIES AND EXPERTISE OF THE MEDIA |
| TRENDS CREATION PROCESS |
| TOOLS AND TECHNIQUES OF THE COOLHUNTER |
| MARKET RESEARCH AND TRENDS ANALYSIS |
| MODULE III |
| ARTS AND FASHION THINKING |
| FASHION INDUSTRIES |
| COMMUNICATION AND FASHION TRENDS |
| TREND FORECASTING |
| PREPARATION OF REPORTS AND CASE STUDIES |
"Nos reímos de la moda de ayer, pero nos emocionamos con la de antes de ayer, cuando está en vía de convertirse en la de mañana."
Marlene Dietrich.
